Our Story
SAGA Electronic began in 1995 as a single storefront with a simple promise: sell honest, quality electronics and stand behind every sale. What started as one shop selling fans and radios has grown into one of Myanmar's most trusted electronics and home appliance retailers.
Over the years, we've partnered with leading international brands to bring refrigerators, washing machines, air conditioners, and kitchen appliances to families nationwide — backed by a service network that shows up when it matters.
Today, SAGA operates multiple stores and service centers across the country, but the promise from 1995 hasn't changed: quality products, fair prices, and a team that treats every customer like family.
Our Mission
Provide high-quality products and services across all business divisions—ranging from household appliances and pharmaceuticals to agricultural exports to consistently exceed the expectations of our domestic and international clients. Maintain continuous expansion, strengthen operational capabilities, and uphold sustainable production practices across our agricultural and industrial operations. Empower Communities & Workforce: Invest in our workforce of over 550 professionals, create meaningful employment opportunities, and drive economic development within the communities we serve. Build long-term, mutually beneficial relationships with our customers, partners, and stakeholders founded on integrity, reliability, and excellence.
Our Vision
To be a premier, multi-industry enterprise recognized internationally for operational excellence, innovation, and sustainable growth—enriching communities and setting benchmarks across import, export, manufacturing, construction, and agriculture.
Why Choose SAGA
Quality Assured
Every product is sourced from trusted, authorized brand partners — never grey market.
Customer First
Our staff are trained to listen first and recommend what actually fits your home and budget.
Reliable Service
Nationwide service centers mean help is never far away, even after the warranty period.
Always Improving
We continually add new brands and technologies so you get the best options available.
Our Journey
1995
SAGA Electronic opens its first store, selling fans, radios, and small appliances.
2003
Expanded into major home appliances — refrigerators and washing machines.
2010
Opened our first dedicated service center to support growing customer base.
2016
Expanded into major home appliances — refrigerators and washing machines.
2020
Expanded into major home appliances — refrigerators and washing machines.
2026
Serving customers online and in-store, with 15+ locations across Myanmar Test.